ALL DESTINATION GUIDES
Country Guide: Botswana
Botswana’s reputation as a diamond economy often overshadows a more significant shift: a government-led push into sectors ranging from renewable energy and logistics to technology and advanced manufacturing. Combined with strong institutions, low corruption and preferential UK trade access, the country is positioning itself as a gateway to Southern Africa. Discover how these developments could create new opportunities for your business.
Country Guide: Canada
Canada is one of the world’s most stable and open economies, offering a highly attractive environment for UK businesses seeking North American expansion. As a G7 nation with strong institutions, transparent regulation, and a highly skilled workforce, Canada consistently ranks among the easiest places to do business globally.
Country Guide: Egypt
Egypt’s appeal extends far beyond its consumer market. The rapid expansion of the Suez Canal Economic Zone is reshaping the country into a manufacturing, logistics and export hub serving Africa, Europe and the Middle East. For UK firms, the opportunity may be less about selling into Egypt and more about using it as a strategic regional base. Discover what this shift could mean for your growth plans.
Country Guide: France
France remains one of Europe’s most significant and diversified economies, consistently ranking among the world’s largest and most influential markets. It is a G7 nation with a strong industrial base and a services sector that accounts for roughly two-thirds of GDP, supported by advanced manufacturing in aerospace, automotive, pharmaceuticals and technology.
Country Guide: Germany
Germany is Europe’s largest economy and a critical trading partner for the United Kingdom, offering a stable, highly developed market with strong industrial and technological capabilities.
Country Guide: Ghana
As competition for growth intensifies across Africa, Ghana is emerging as a preferred launchpad for international businesses targeting West Africa. Beyond its political stability and English-speaking workforce, the country combines strong trade links, expanding industrial capacity and access to one of the continent’s largest regional markets. Explore why more investors are looking beyond Ghana itself and towards the opportunities it unlocks.
Country Guide: Italy
Italy is one of Europe’s largest economies and a key trading partner for the UK, offering diverse opportunities across manufacturing, luxury goods, automotive, life sciences, energy, and agri-food sectors.
Country Guide: Kenya
Kenya’s biggest advantage may not be its domestic market, but its growing role as East Africa’s command centre. From Nairobi, businesses can access multiple neighbouring economies, tap into one of Africa’s strongest technology ecosystems and connect to regional supply chains through Mombasa’s strategically important port. Discover why so many international firms are choosing Kenya as their East African base.
Country Guide: Mexico
Mexico is one of the UK’s most important trading partners in Latin America, offering a large, diversified economy and strong manufacturing base closely integrated with North American supply chains.
Country Guide: Morocco
Morocco is increasingly challenging the assumption that businesses must choose between Europe and Africa. With world-class logistics infrastructure, extensive trade agreements and industrial hubs centred around Tanger Med, the country has become a manufacturing and distribution platform serving both continents. For UK companies, the opportunity may be as much about supply chain strategy as market access. Discover why Morocco’s position is attracting growing international investment.
Country Guide: Namibia
Namibia is rapidly transforming from a mining-focused economy into a potential global leader in green hydrogen and clean energy exports. Combined with the strategic Port of Walvis Bay and transport links serving multiple Southern African markets, the country is attracting growing international attention. For UK businesses, the opportunity extends beyond Namibia itself. Discover why this emerging energy and logistics hub is gaining momentum.
Country Guide: Nigeria
Nigeria’s scale is well known, but its real significance lies in how quickly it is becoming a centre for innovation, finance and digital entrepreneurship across Africa. As Lagos strengthens its position as a leading technology hub and regional trade integration gathers pace, opportunities are emerging far beyond traditional sectors. Discover why many businesses now view Nigeria as a strategic long-term growth market rather than simply a large consumer economy.
Country Guide: Rwanda
Rwanda’s greatest advantage may not be its market size, but the speed and efficiency with which business can be done. By combining investor-friendly policies, digital innovation and access to major East African trade blocs, the country has positioned itself as a regional platform for growth. For UK firms seeking an agile entry point into East Africa, Rwanda is attracting increasing attention. Discover what is driving its rise.
Country Guide: Senegal
Senegal is rapidly evolving from a regional trading hub into one of West Africa’s most closely watched growth markets. Major offshore oil and gas developments, combined with investment in ports, logistics and industrial zones, are reshaping the country’s economic landscape. For UK businesses, the opportunity extends far beyond energy. Discover why Senegal is becoming an increasingly strategic gateway to Francophone West Africa.
Country Guide: Singapore
Singapore is one of the world’s most advanced and business-friendly economies, consistently ranked among the easiest places globally to do business. As a major financial and logistics hub in Southeast Asia, it serves as a strategic gateway to the wider ASEAN region.
Country Guide: South Africa
South Africa’s role in Africa is changing. While it remains the continent’s most industrialised economy, its growing importance lies in its ability to connect international businesses with regional supply chains, investment opportunities and neighbouring markets. Combined with sophisticated financial systems and world-class infrastructure, it remains a critical launchpad for African expansion. Discover why many companies still see South Africa as their gateway to the continent.
Country Guide: United States
The United States remains one of the most significant global markets for UK businesses, underpinned by deep bilateral trade ties and strong investment flows.
City Guide: Atlanta
Transport hub, fintech, media, logistics, professional services; excellent US domestic connectivity.
City Guide: Berlin
Berlin’s reputation as a political capital only tells part of the story. From Europe’s thriving start-up ecosystem and venture capital scene to world-leading technology, mobility and life sciences clusters, the city is increasingly competing with established commercial centres for international investment. Discover why Berlin’s blend of innovation, talent and connectivity is attracting growing attention from UK businesses.
City Guide: Boston
Life sciences, biotech, education, venture capital, robotics; strong Europe-facing business culture.