DESTINATION GUIDES

Kenya’s biggest advantage may not be its domestic market, but its growing role as East Africa’s command centre. From Nairobi, businesses can access multiple neighbouring economies, tap into one of Africa’s strongest technology ecosystems and connect to regional supply chains through Mombasa’s strategically important port. Discover why so many international firms are choosing Kenya as their East African base.

South Africa’s role in Africa is changing. While it remains the continent’s most industrialised economy, its growing importance lies in its ability to connect international businesses with regional supply chains, investment opportunities and neighbouring markets. Combined with sophisticated financial systems and world-class infrastructure, it remains a critical launchpad for African expansion. Discover why many companies still see South Africa as their gateway to the continent.

The United States remains one of the most significant global markets for UK businesses, underpinned by deep bilateral trade ties and strong investment flows.

While many investors still view Cairo as Egypt’s traditional commercial centre, the real story may be unfolding 45 kilometres east. The rapid rise of the New Administrative Capital is reshaping where government, finance, technology and international organisations choose to locate, creating new opportunities for foreign firms. Discover how this ambitious smart-city project could influence your Egypt market strategy.